Journal
Three pieces, written by the person who does the work.
Not a content calendar. Each of these exists because it is a conversation we have several times a week and it is easier to write it down properly once.
Articles
Prevention
Hard water, sun and what Arizona does to enamel
Why Scottsdale patients so often need a hygiene visit rather than a whitening kit, and what the mineral load in the water really does.
Cosmetic
Veneers, bonding or a crown: how we actually decide
The three options sit on a spectrum of how much tooth is involved. Here is the reasoning we use, including when we talk people out of veneers.
Fees
A membership plan is not insurance
Annual maximums, waiting periods and UCR fees, explained without the marketing — and an honest account of when insurance is the better deal.